Test different offers, analyze the impact they have made on your sales, and make refinements for future campaigns.Īnother opportunity to collect data and gain personal insight into your customers’ preferences is by implementing a loyalty program. Not enough customers in the evening in your store by the stadium? Offer discounts on snacks and candy bars between 7 pm and midnight. If you discover that hot dogs don’t sell in a particular location until after 3pm, you can create a lunch offer to boost morning sales. When all information is collected in the same system, you can better understand your customer base and business, create sales reports that are relevant, meaningful and timely, and personalize promotions, products, and even prices. Unified commerce systems, which unify business and customer data within one database, are a growing trend in retail. While this remains a great way to boost traffic, sales, and brand awareness, technology is empowering businesses with new, advanced ways to create and measure campaigns. Drivers can now pull up to the station, link the app to their touchscreen dashboards to input their order, and let an attendant fill the tank to these specifications.ĭiscounts and special offers are a classic sales strategy. Remote payment apps like Shell’s Fill Up & Go platform and Jaguar Land Rover’s connected car technology make payments so efficient that customers don’t even have to leave their vehicle. The automotive division of OPIS parent company HIS Markit predicts that all new vehicles in the U.S. Connected car technologies are continuing to show up on the market, helping consumers decide where and when to buy fuel. Today, cards use a variety of dip-and-go, chip-and-pin, and contactless technologies your business would benefit from a system that can handle all of them. According to a GasBuddy survey, 51% of consumers use debit cards as their preferred payment for fuel and 37% still use their credit cards.
0 Comments
Leave a Reply. |